If you're a pastor, you might be discouraged to hear that about 4,000 churches close every year in the United States. Despite these numbers, it can actually be to your advantage to start a new church. One reason for this is that when a new church gets planted, it can actually help to increase attendance. In fact, for certain denominations that have done a church plant, it has increased attendance by over 20%.
When doing a church plant, there are some things you're going to have to do to let people know about it. Here are 3 ways to market the planting of a new church.
1. Church Signs
Even in a time where modern technology is taking over every area of life, including marketing, signs are still an effective form of marketing. For churches, this means outdoor signs from companies like Apogee Signs are imperative if you want to let people know about your new church.
According to statistics, people who live within a 5-mile radius of your church will see that sign 50 to 60 times per month. Many people who walk into a business, or in this case, a church, do so because they have seen your sign.
Some different types of outdoor signs for churches include:
- LED signs
- Billboard signs
- Church marquee
- Outdoor changeable letter signs
The point of having a sign is to catch the attention of passersby, but it's also a great way to relay important information, such as service times.
2. Church Website
If your church doesn't have a website, it's high time to get one. A church website is a great way to get the word out about the planting of your new church.
Here are some statistics that will convince you to have a presence on the internet with a church website:
- 33% of people say they learn about a new church via the Internet
- For 46% of people, a church website is important for choosing which church to attend
- 64% of those who attend church say that a church website is important for encouraging participation
Besides having a website, your church should also have an online presence elsewhere, such as various social media platforms. This means your church needs to be on Facebook, YouTube, Twitter, and Instagram.
Contrary to popular belief, postcards are still effective when it comes to marketing. For churches on a budget, postcards are also inexpensive compared to other types of mailings. Besides being easy to create and cost-effective, postcards are also widely read by people in all age groups.
When doing a church plant, sending out postcards with the church name, address, and service times is a great way to draw newcomers and visitors.